START WITH YOUR STORY

The late, great Steve Jobs once said, ‘the most powerful person in the world is the story teller. The story teller sets the vision, values and agenda of an entire generation that is to come.’

The Start With Your Story workshop, delivered at events around the UK or in-house to your team, arms your organisation with the skills and confidence to articulate the story or your organisation, and their own story of involvement.

In a world drowning in data, reports and insights, stories are the life raft where we truly connect with each other and the causes we care about.

The training includes:

Powerfully communicated stories to inspire and demonstrate WHY story telling is so important

A detailed explanation of HOW the impactful stories are structured [with an example from Shakespeare to demonstrate]

Guidance for each delegate and organisation to work through WHAT should be included in the articulation of your story.

Book for our next workshop in Plymouth on 16 October 2025.

See below for events in your area or contact us to discuss in-house training.

Start With Your story - London (November 2025)
Nov
13

Start With Your story - London (November 2025)

Start Bay presents: Start with Your Story. Now in London for the first time.

Join us at the iconic St Martin in the Fields, Trafalgar Square.

In a forest of insights, reports and data, stories are the clearings where we truly connect.

For 30 years, Start Bay founder Mark Preston has used storytelling to win hearts and secure millions in funding.

This inspiring and practical workshop is designed for executives, fundraisers, marketers and communications leads who want to:

  • Ground their strategy in a compelling narrative

  • Translate vision into story

  • Win deeper support and loyalty

You will leave equipped to embed purpose, clarity and emotion into the way your organisation communicates. This is for those who want to connect more deeply with their audience and unlock new levels of engagement and trust.

St Martin in the Fields, Trafalgar Square



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What previous delegates say…

  • Sometimes, it can be easy to forget the ‘why’ at the heart of not only your organisation’s cause, but also your own career trajectory. I left Mark’s session feeling invigorated, with a wealth of new ideas and approaches to communicating our charity’s values. I was also reminded to keep my ‘why’ at the heart of my role – I now make a much more conscious effort to carve out quality time to talk to our beneficiaries and hear their stories, not only to help me be a better comms professional, but also to remind me why I love this sector. I would thoroughly recommend Mark’s sessions to any charity professionals looking to inject a new lease of life into their writing and storytelling.

    George, Clergy Support Trust

  • Fantastic event at a stunning location. inspirational speaker...really engaging training with many things learnt that can be put into practice in the workplace. Thank you for putting on such a valuable event.

    Laura, The Hugs Foundation

  • thank you for such a fantastic day of learning. Mark was insightful and engaging.

    Bryony, The Calvert Trust

  • Thank you! It was such an informative and helpful day and the workshop helped me understand storytelling and its practical application to my work.

    Emma, Seachange

  • A day that had me on the edge of my seat from beginning to end.

    Alice, Hospiscare